Notes on Cocoa
Wednesday, February 3rd
7:46pm
KKBOX: A Freemium Music Model That’s Actually Profitable – GigaOM

Hmm,原來 KKBOX 的會員數,已經跟 Spotify 差不多了嘛…。

Although 30 percent of Taiwanese Internet users have signed up for KKBOX, the company still has a fairly low conversion rate of free to paid users. Among its 6 million members, who have access to an online magazine and community-driven site, only 200,000 — about 3.3 percent — are paying for full-song streams rather than free preview clips. (By comparison, Spotify reportedly has 250,000 paying customers among 7 million users — about 3.6 percent — who get full songs for free.)
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